ABOUT

AMBER NICOLE WILLIAMS

"My ambition is to elevate the position and perception of Black women in Beauty."

From an intern seat inside Giorgio Armani to - 15 years later - branding Allure's Best of Beauty, I've found my niche in modern luxury. I've also found my philosophy on what it takes to sell and scale in one of the world's most competitive industries.

Today, my work is dedicated to building elevated brands that stand out on the shelf, but, more importantly, that change the way we see beauty and ourselves.

Every word should be genuine, not just good-looking; convincing, not just cute-sounding; & real because replicas are never pretty.

Your brand message is a direct reflection of your vision and how you want to be perceived in the market. It speaks before your collection can. The best ones communicate your distinction, while sending a clear signal to the people you wish to serve that the products you poured your heart into creating were made just for them. 

My consultancy's edited approach to finding the sweet spot between connection and conversion has landed our clients on the pages of Vogue, Essence, Allure, Elle, Marie Claire, Forbes, Cosmopolitan, Oprah Magazine, Inc., and more.

FOREVER inspired by: 

Brands with vision, matte red lipstick, real industry change, & messages that resonate.

OBSESSED

God, my family, moleskin journals, 5am mornings, oat milk lattes, luxe red lipstick, Badu music.

  NOT INTO

Neon, flat shoes or ideas, redundancy, ambiguity, profanity, long emails, cheap skincare.

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