What's Your Unique Brand Voice?

What to Say to Your Customers in a Crisis

Listen, I get it. The world is in crisis. People are sick. Toilet paper is sold out. Sanity is hard to come by, and good coffee? Well, I hope you had some stockpiled at home before this all went down.

In the midst of all of the chaos surrounding the COVID-19 pandemic, you’re probably unclear about whether you should say something to your customers about the situation or wait until it all blows over and continue business as usual.

NEWSFLASH: This isn’t blowing over anytime soon, so not saying anything right now is NOT an option.

As a business owner in the 21st century, you opted into the ideals of community, radical transparency, social media stalking, and social good. In the middle of a crisis, your customers are counting on you to take a stand, make a change, cast your vote, do your part, and let them know all the moves you’re making in the process (even if they’re small).

Whether that move involves a major shift in your manufacturing process, a change to your office environment for the sake of safety, or a new addition to your morning mindfulness practice to keep you sane…

Your customers need to hear from you.

Being a thought leader requires just that – leadership. Each day, you have the fortunate opportunity to lead a subset of the population in thinking differently about something or doing something different in their day-to-day lives.

That responsibility doesn’t fade when the world starts to shake. So yes, we’re in a crisis and there’s not much any of us can do individually. But, there is a lot that we can do as a whole and an entirely different way that we can think about operating our businesses – if given the right message.

I created a *NEW* FREE Guide: “Exactly What to Say to Your Customers in a Crisis” that you can download here.


It walks you through 6 proven messaging strategies for communicating during a crisis that I’ve mastered from my 10 years of brand strategy and reputation management experience. You’ll learn the exact elements necessary to craft an open letter to your audience that builds trust and restores confidence in your brand, even during a time like this.

Remember the world is taking note of your ability to rise to the occasion, remain relevant, and make your voice heard. Make it worth their while.