ABOUT

AMBER NICOLE WILLIAMS

I'm a brand strategist and copywriter who believes you can scale and still hold your standards.

From an intern seat inside Giorgio Armani to - 10 years later - branding Allure's Best of Beauty, I've found my niche in modern luxury. I've also found my philosophy on what it takes to sell and scale in one of the world's most competitive industries.

Today, my work is dedicated to building elevated brands that stand out on the shelf, but, more importantly, that change the way we see beauty and ourselves.

Every word should be genuine, not just good-looking; convincing, not just cute-sounding; & real because replicas are never pretty.

Your brand message is a direct reflection of your vision and how you want to be perceived in the market. It speaks before your collection can. The best ones communicate your distinction, while sending a clear signal to the people you wish to serve that the products you poured your heart into creating were made just for them. 

My edited approach to finding this sweet spot between connection and conversion has landed my clients on the pages of Vogue, Essence, Allure, Elle, Marie Claire, Forbes, Cosmopolitan, Oprah Magazine, Inc., and more.

FOREVER inspired by: 

Founders with vision, matte red lipstick, real industry change, & messages that resonate.

this is me

AMBER W.

Educated in psychology, trained in marketing, obsessed with words & beauty.

My foundation in branding and copywriting is rooted in psychology - a discipline that's equipped me with the understanding of how to move different kinds of people to action through words.  I've been trained to believe that marketing is just as much about connecting with your customers as it is about selling to them. 

I CRaft ICONIC brand messages THAT CHANGE MINDS, HEARTS & HABITS.

WORD PHILOSOPHY

THE COPY CODE

01

i will always sound like me.

02

I WILL BE SHORT, BUT SWEET.
because, brevity ...

03

i will say something worth remembering.

04

I WILL STAY TRUE TO WHOM I AM SPEAKING TO.

05

i will move my audience
to action.

OBSESSED

God, my family, moleskin journals, 5am mornings, oat milk lattes, luxe red lipstick, Badu music.

  NOT INTO

Neon, flat shoes or ideas, redundancy, ambiguity, profanity, long emails, cheap skincare.

ON THE SAME PAGE?

let's work

ELEVATE YOUR BRAND & MESSAGE.

In a multibillion-dollar industry, the difference between great products and great products that sell lies in the message. Let's uncover yours so you can sell more effectively, scale with integrity, and stand out from the rest.

CONNECT

elsewhere:

AUDIO-GUIDED JOURNAL

STUDIO

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