BRAND STRATEGIST + COPYWRITER
I help Creative Changemakers find the right words to stand out and sell faster.
I’M AMBER WILLIAMS
A city-girl, momma of two, podcaster, and organic coffee snob, my best vibe is found behind my Mac whipping words into million-dollar-making narratives.
STUCK STARING AT A
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SO, WHAT DO YOU DO?
here we go again.
It’s the question that gives you butterflies, but for all the wrong reasons. Maybe that’s because what you do and the magical way that you do it is nothing short of life-changing, but also sort of complicated. Combining your unique expertise, passion, and proven track record into a one-sentence response is the task you pray you’re never asked to complete. Without fail, the answer comes out like a rushed mascara job at a red light: overly defined, noticeably messy. What if I told you that the problem isn’t what you’re saying; it’s how you’re saying it?
The words that you use to describe your products or services do more than answer a question; they shape your identity. A clear and powerful brand message expresses who you are, what you stand for, and the unique story that sets you apart. It marries purpose with prose in a way that gracefully moves your audience to action (unlike that traffic stop mascara job). Picture having a well-positioned brand that speaks for you, attracting the right people to your business, and finally getting the visibility you deserve. Ready, set …
THE POINT & THE PERIOD.
to empower changemakers
with the words to change their worlds so that we can change the world.
WHAT SHE SAID
AMBER IS A TRUE BRANDING EXPERT!
“Amber was a guest presenter on our Tory Burch Foundation webinar series, which supports women entrepreneurs navigating the COVID economic crisis. She was such a master speaker that we wound up having her return for a second session due to demand from our Community! Amber is a true branding expert with the talent to teach business owners at all different stages in their growth. She is tactical and relatable in how she teaches business owners to find their true brand voice and connect with customers. She is an absolute star!”
GABRIELLE RAYMOND MCGEE, CHIEF OPERATING OFFICER, TORY BURCH FOUNDATION
AMBER’S EXPERTISE TAKES YOUR COPY UP A NOTCH!
“I’ve been an e-commerce client of Amber’s for years now, and her work never ceases to DELIVER! She is a seasoned strategist and copywriter who can craft a brand’s verbal identity in her sleep, and can truly put words together that not only resonate with your audience, but converts them. She has a way with words like I haven’t experienced with other copywriters, and her digital marketing expertise helps take your copy up a notch. Amber balances the need to maintain your brand’s positioning while optimizing your content for maximum conversions. Amber has done everything from product naming to email subject lines to website copy for my brand and she excels at them all!”
NGOZI OPARA, FOUNDER & CEO, HEAT FREE HAIR
I TRUST AMBER WITH MY BRAND AND THAT SAYS A LOT!
“I trust Amber with my brand and that says a lot! We have not only worked together over the past 5 years, but we have grown together. She has a way with words that allows her to dig deep into what an owner envisions for their brand and brings it to life with the right language. Amber has named many of the cult-favorite product collections for Camille Rose that now sit on the shelves of Target and Sally’s Beauty. I am looking forward to many more years of success with her!”
JANELL STEPHENS, MASTER MIXTRESS & CEO, CAMILLE ROSE
I WAS BLOWN AWAY WITH HER KNOWLEDGE IN BRANDING!
“I had the pleasure of working with Amber as a speaker at my annual She Did It Her Way Summit and to say she delivered would be an understatement. Amber went above and beyond for the Summit through hands-on copywriting coaching and even provided pre-work ahead of time for the attendees. She continued to open herself up for support even after the event. I was truly blown away with her knowledge in branding, copywriting and marketing, and how effortlessly she could teach other thought leaders the art of writing words that sell.”
AMANDA BOLEYN, CEO, SHE DID IT HER WAY
SHE AWAKENED A VOICE FOR MY BRAND THAT RESONATES WITH OUR CLIENTS!
“Amber’s talent, intellect, professionalism, and her magical way with words is almost unspeakable. Her ability to dig deep into the soul of a brand and its business goals is priceless. She captured the essence, beauty, and true loving nature of my company. You can have a phenomenal product or service, but if you lack the right words to communicate the uniqueness of it all to others, the voice of your brand will be silent. Amber awakened that voice for my company and it continues to resonate in the minds and hearts of our clients.”
JANIA OTEY, FOUNDER & EXECUTIVE DIRECTOR, KIDS & CULTURE
FREEBIES TO HELP YOU NAIL YOUR NARRATIVE
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CLARIFY YOUR MESSAGE
SOUND LIKE ME.
BE SHORT, BUT SWEET.
SAY SOMETHING WORTH REMEMBERING.
STAY TRUE TO WHO I AM TALKING TO.
MOVE MY PEOPLE TO ACTION.
I WILL NOT:
COPY MY COMPETITION.
MISS THE POINT OR THE PERIOD.
SPEAK IN CLICHES.
BE ALL THINGS TO ALL PEOPLE.
LEAVE ANYTHING UP FOR INTERPRETATION.