strategy | ASSESSMENTS | EXECUTIVE PARTNERSHIP
Beauty advisory.
Through my advisory practice, I partner with accelerators, incubators, and growth-stage investors to pressure-test market positioning for brands, identify defensibility gaps, and build the strategic brand infrastructure that supports long-term portfolio performance.
Institutional partners. High-stakes engagements. For the moments that require precision.
I work with a select number of accelerators, incubators, and investment firms each year, including serving as Lead Brand Strategy Partner in Sephora Accelerate, the beauty industry's most coveted accelerator program, and as a Business Advisor for The Tory Burch Foundation Fellows Program. My engagements are structured for high-stakes inflection points: pre-investment brand assessment, portfolio company repositioning, retail expansion readiness, and long-term market viability strategy.
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“Amber's strategic thinking and insights are invaluable in today's dynamic beauty industry."
Amber's strategic insights and adept guidance have been instrumental in bridging MAED's editorial roots with our expansion into beauty product creation. Her skill in refining our positioning and tone of voice to resonate in today's dynamic beauty industry makes her contributions invaluable."
- Denise Vasi
FOUNDER & CEO, MAED | SEPHORA ACCELERATE 2024
WAYS TO PARTNER
Strategic Advisory
Strategic counsel for investors and operators making high-stakes brand decisions. 3-month minimum.
Brand Assessment
360-degree assessments and brand evaluations for pre-acquisition due diligence or retail readiness.
Strategy Session
Focused 60-minute diagnostic. Direct read on where your brand's competitive position holds and where it is exposed.
EXECUTIVE
PARTNERSHIP
Work directly with award-winning brand strategist, Amber Williams, on your company's most critical growth initiatives.
Even the most accomplished business leaders need a right-hand partner to achieve the next level of success. I take on highly selective fractional Chief Brand Officer engagements to lead brand restaging, category expansion, repositioning, and retail launches during critical inflection points.
FOR EMERGING TO MID-SIZED BRANDS THAT NEED A STRATEGIC OPERATOR, NOT JUST A CONSULTANT.
7x+
Topline revenue
growth in one year
#1
Trafficked fragrance page on Sephora.com, 4 months post-launch
+31%
Above category average conversion rates in prestige fragrance
Online community growth across social channels in 10 months
6x
RECENT RESULTS
Institutional Partners
SEPHORA ACCELERATE
LEAD BRAND STRATEGY PARTNER
THE TORY BURCH FOUNDATION
SERIES SPEAKER
FELLOWS PROGRAM BUSINESS
ADVISOR
Alfaparf Milano
amika
Anisa Beauty
Brown Girl Jane
Clarins
Clinical Skin
epi.logic
Eve Lom
Fara Homidi
Harlem Perfume Co.
MAED
Marie Hunter
Mischo Beauty
Michelle German Aesthetics
Obagi
Oui the People
RUHVEDA
BRANDS I'VE BUILT, ELEVATED & ADVISED