ABOUT

AMBER NICOLE WILLIAMS

"My ambition is to elevate the position and perception of Black women in the Beauty industry."

Amber Williams is a leading brand strategist and writer in the Beauty industry who currently serves as Vice President of Brand Strategy at Front Row (formerly School House) - a global creative agency dedicated to building and accelerating today's most influential beauty brands. In this role, Amber oversees the Strategy and Design division's thought leadership and strategy disciplines, including market research, brand naming, brand positioning, tone of voice, and messaging.

Her 15-year career is underpinned by deeply emotional storytelling at the intersection of beauty, commerce and
culture.

Amber's brand strategy and messaging narratives have landed recognition for a global portfolio of clients in publications such as Allure, Vogue, Elle, Forbes, Fast Company, Essence, Oprah Magazine, BeautyMatter and more.

Prior to Front Row, Amber founded and operated Amber Williams & Company for 8 years, a boutique strategy consultancy solely dedicated to branding and elevating founders of color in Beauty.
Amber holds a bachelor of science degree in psychology from Florida A&M University and a master of science degree in integrated marketing communications from The Medill School at Northwestern University.

FOREVER inspired by: 

Founders with vision, matte red lipstick, real industry change, & messages that resonate.

Guest expert, series speaker, and fellowship advisor on matters of brand voice, brand strategy, and business storytelling. 

TORY BURCH FOUNDATION PARTNER & 4X SPEAKER

Lead Brand Strategist for Sephora Accelerate program, shaping the next wave of prestige beauty brands owned by founders of color.

ALLURE BEST OF BEAUTY

Taught brand voice and messaging frameworks to over 5,000 + entrepreneurs across the US, the UK, and the continent of Africa.

GLOBAL THOUGHT LEADER

Branded 6 Allure Best of Beauty winners, including Marie Hunter, Camille Rose, Naturally London, and more.

SEPHORA ACCELERATE

Founded and operated AW & Co. for 8 years, shaping countless brands owned by founders of color featured in Vogue, Elle, Essence, Fast Company, and Forbes.

ENTREPRENEUR STATUS

HIGHLIGHTS

OBSESSED

God, my family, moleskin journals, 5am mornings, oat milk lattes, luxe red lipstick, Badu music.

  NOT INTO

Neon, flat shoes or ideas, redundancy, ambiguity, profanity, long emails, cheap skincare.

ALIGNED? LET'S TALK.