POSITIONING | VOICE | MESSAGING
[Stra - ta - gee]
The act of finding clarity through market chaos. Of analyzing what was and what is to ultimately define the identity that should be. The practice of finding meaning and making brands matter to the right people. Making them relevant and intriguing, even after decades of existence. Brand Strategy: the craft that defines "how" we forge the path of distinction and longevity. My specialty.
“Amber is someone who not only cares about your vision, but understands exactly how to communicate it in words."
Amber’s experience, artful listening and focused approach helped us get over our challenges immediately. Now we are equipped to go forward with a brand message that speaks to what we have tried to say for several years, but did not quite know how to communicate it on our own.
- Suzanne
I have had a great honor of working with Amber Williams through School House (now Front Row). Amber is a brand strategy genius who’s gift lies in brand messaging and strategic positioning within the beauty industry. Amber can help you own your words in a way that will make you undeniable and unstoppable in a crowded space. I will always go back to Amber for her expertise as we continue to expand and scale.
REFERENCES
ELIZABETH MARVIN, BUSINESS EXECUTIVE, EX-VOGUE, CONDE-NAST, GOOGLE
“She is incredibly articulate, a phenomenal writer and laser sharp strategist.
I had the great privilege of partnering closely with Amber and watching her genius at work with our beauty brand partners. She lives and breathes the beauty landscape and it shines through in her leadership dialogue and deliverables with beauty brand leaders. Amber is a tremendous asset to any brand looking for meaningful partnership, inventive growth and brilliant strategy.
- Elizabeth
GABRIELLE MCGEE, COO, TORY BURCH FOUNDATION
“A true branding expert with the talent to teach business owners at all stages in their growth.”
Amber was such a master speaker that we wound up having her return for more sessions due to demand from our Community! She is tactical and relatable in how she teaches business owners to find their true brand voice and connect with customers. She is an absolute star!
- Gabrielle
SANDRA VELASQUEZ, CEO & FOUNDER, NOPALERA
"Amber is a brand strategy genius whose gift lies in messaging and strategic positioning in Beauty."
- Sandra