status:

EXECUTIVE
brand
strategy vp
for beauty

Guided by vision, driven by emotion, validated by insight and my own intuition. I do what the voices tell me to build the world's most in-demand beauty brands.

Brand Strategy Lead for Front Row's Strategy & Design division, overseeing thought leadership and all strategic disciplines, including market research, brand positioning, tone of voice, messaging, campaign strategy, and product storytelling.

Featured in Forbes, WWD, and BeautyMatter.

MamA, SKINCARE SNOB, WRITER, CREATIVE, optimist