status:

brand
strategy exec
for prestige beauty

Guided by vision, driven by emotion, validated by insight and my own intuition. I do what the voices tell me to build the world's most in-demand beauty brands.

I specialize in helping global luxury brands create and sustain cultural relevance in US markets through distinct positioning, identity development, voice and messaging, retail activations, and product launches. Featured in Forbes, WWD, Beauty Independent, Modern Retail and BeautyMatter.

MamA, SKINCARE SNOB, WRITER, CREATIVE, optimist