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POV

an affinity for luxury,
a penchant for poetry,
a deep-seated love of all things
diverse in Beauty.

Copywriting for Entrepreneurs

Ready to sell, scale, and level up

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt wisi enim ad minim veniam, quis nostrud exerci tation. Based in New York City & Los Angeles, available for travel.

what we do

status:

brand
strategy exec
for prestige beauty

Guided by vision, driven by emotion, validated by insight and my own intuition. I do what the voices tell me to build the world's most in-demand beauty brands.

I specialize in helping global luxury brands create and sustain cultural relevance in US markets through distinct positioning, identity development, voice and messaging, retail activations, and product launches. Featured in Forbes, WWD, Beauty Independent, Modern Retail and BeautyMatter.

DEEP DIVE

MamA, SKINCARE SNOB, WRITER, CREATIVE, optimist

Beauty is not just an accessory - it is a necessity, a form of self-expression, a way of life.

There are few languages in the world as universal as Beauty. It is the catalyst by which cultural change is born and the quiet ritual that, at times, affirms what we deserve. My work is dedicated to elevating the people, promises, and products that exist to shift the way we see its power - and ourselves - for the better.

ABOUT ME