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status:
EXECUTIVE
brand
strategy vp
for beauty
Guided by vision, driven by emotion, validated by insight and my own intuition. I do what the voices tell me to build the world's most in-demand beauty brands.
Brand Strategy Lead for Front Row's Strategy & Design division, overseeing thought leadership and all strategic disciplines, including market research, brand positioning, tone of voice, messaging, campaign strategy, and product storytelling.
Featured in Forbes, WWD, and BeautyMatter.
MamA, SKINCARE SNOB, WRITER, CREATIVE, optimist
EXCHANGE
Join My Monthly Founder Exchange
1.19.22
AUTHENTIC
VOICE
Once a month, a curated group of beauty brand founders and business strategists come together for one powerful conversation.
elevate your brand
ONE WORD
AT A TIME
In a multibillion-dollar industry, the difference between great products and great products that sell lies in the message. Let's uncover yours so you can finally stand out from the rest.
